Where it goes wrong today
- Enquiries land in a shared info@ inbox and everyone assumes someone else replied.
- You can't say how long it took to reply to last month's leads.
- Leads from the website, ads and phone end up in different places.
- Follow-ups depend on someone remembering.
- You don't know which marketing channel brings real clients.
Why it's worth fixing
In a Harvard Business Review audit of 2,241 US companies, only 37% replied to a web enquiry within an hour and 23% never replied at all.
Every unanswered enquiry is marketing money already spent. The customer usually books whoever answers first.
Four steps, built around your tools
Capture
Every form, landing page and ad enquiry goes straight into your CRM, with where it came from.
Acknowledge
The customer gets an immediate, human-sounding reply that says what happens next.
Assign
Each lead gets one named owner and a score, so the best ones are seen first.
Follow up
Reminders and drafted replies keep things moving. Anything unanswered is flagged before it goes cold.
What you get
No lead waits in an inbox
Every enquiry has an owner and a next step from the moment it arrives.
Faster first replies
Customers hear back straight away, and your team sees what needs a personal answer.
Know what's working
See which channels bring enquiries, meetings and clients, not just clicks.
Your tools, connected
Keep the CRM you use, or start with a simple one built around your process.
Connects to what you already use
Websites & forms
CRMs
Messages
Connections use each platform's official exports, APIs or notifications, confirmed for your accounts during the free review.
Related work you can check
Before you ask
Do I have to change my CRM?
No. If your CRM has an API or accepts imports, I connect to it. If you don't have one, I can set up a simple CRM around how you already work.
Will automatic replies sound robotic?
The first message is written with you, in your voice, and only confirms receipt and next steps. Real answers still come from your team.
How long does it take?
A typical first version connects one website and one CRM. Timing depends on your tools; you get a fixed scope and date before any work starts.
How is it priced?
Fixed price, agreed up front after the free review. Optional monthly care covers monitoring and small changes.
What about data protection?
Enquiry data stays in your own systems. I only collect what the form needs and can work under your data processing terms.